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移动互联网时代搜索引擎服务商的商业模式分析与探讨

发布时间:2011-12-15 10:50 来源:工大在线字号:T|T

  移动互联网时代搜索引擎服务商的商业模式分析与探讨
  
  摘 要
  
  当前,随着以手机为代表的移动终端的迅速普及,移动搜索业务步入快速发展阶段。移动搜索服务的最大优势在于它打破了电脑的线缆约束,让用户能通过随身携带的手机终端即时获取所需的信息,而且具有更强的人性化的本质特征。移动搜索并不是网络搜索的简单翻版,移动搜索中的创新优势在于提供了一种对信息资源进行深度开发和深度营销,为人们提供最精准、最有价值信息的实现途径。我们知道,传统互联网搜索已经发展很久了,它已经有一套适合传统互联网的盈利模式,而移动互联网才刚刚起步,还没有找到一种适合移动搜索发展的盈利模式,现在大部分的移动搜索服务商都是免费的向用户提供服务,而一个好的盈利模式对于移动服务商的发展是很重要的,毕竟不能只有付出而没有收获。因此,关注和研究移动搜索的盈利模式,对加速中国移动搜索的发展具有重要的意义和作用。所以本文根据当前国内外移动搜索发展的现状,并对移动搜索服务商进行SWOT分析,以及对移动搜索服务市场分析和细分,得出移动搜索服务商的盈利模式与业务策略。
  
  关键词:搜索,移动搜索,商业模式,SWOT分析,价值链
  
  Abstract
  
  At present, with the mobile phone represented by the rapid popularization of mobile terminals, mobile search business step into the stages of the rapid development. The greatest advantage of mobile search service is that it broke the computer cables binding, so that users can carry the mobile phone terminal to obtain the required information immediately and it is more characteristic of human nature. Mobile search is not only a simple replica of Web search. The innovative edge of mobile search is to provide information resources for the development and marketing in a depth stage, to provide the most accurate, the most valuable means of information for people. We know that the traditional Internet search has developed for a long time, it had a profit model for the traditional Internet, however mobile Internet has just started, has not yet found a suitable development in the profitability of mobile search model, and now the majority of mobile search services provided to users freely. A good profit model for the development of mobile service providers is very important, after all, not only to pay but no gain. Therefore, paying attention and studying the profitable model of mobile search is of great significance as well as the development of mobile search in China accelerate .Therefore, this article is based on the current status of the development of mobile search at home and abroad and carry out the SWOT analysis of mobile search services, analysis and segmented its market, at last we find out the profit model and business strategy of mobile search service providers.
  
  Key words:Search,mobile search, business model,SWOT analysis,value chain

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