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“沃尔玛中国”供应链管理的研究

发布时间:2011-12-15 10:46 来源:工大在线字号:T|T

摘     要
  
  随着信息技术的飞速发展和互联网技术的普遍应用,世界正从工业经济社会向信息经济、知识经济社会迈进。进入21世纪,经济全球化的趋势更加明朗,竞争的形式已经由企业之间的竞争转变为供应链之间的竞争。沃尔玛作为世界上最大的连锁零售商,1996年进入中国,经过10年的发展,其结果并不理想。面对竞争日趋激烈的中国零售市场以及众多强劲有力的竞争对手,“沃尔玛中国”如何应对“开放的中国零售市场”所带来的机遇与挑战,寻找到适合中国发展的经营模式,充分发挥自己的核心竞争力,形成可持续发展的竞争优势,已成为一项紧迫的课题。
  
  本文采用理论分析与实证研究、定性分析与定量分析相结合的方法,综合运用战略管理的理论和方法,对“沃尔玛中国”的发展战略进行了较为系统的研究。
  
  本文以沃尔玛中国的发展历程为背景,利用外部环境分析法、行业竞争五力模型战略管理理论,对沃尔玛中国外部环境和内部优劣势进行了深入的分析,并提出了相应的措施与对策。本文主要分为四个部分。首先,对供应链管理的理论知识进行了简单的介绍;接着,利用外部环境分析法、行业竞争五力模型战略管理理论对中国零售市场的竞争结构进行了分析,揭示了沃尔玛中国所面临的外部环境及所处的竞争地位,同时对沃尔玛中国内部优劣势进行了分析;再者,提出沃尔玛中国供应链所存在的问题;最后,对沃尔玛中国供应链的问题提出解决方案。
  
  关键词: 供应链管理, 零售业, 沃尔玛中国
  
  Abstract
  
  With the rapid development of information technology and the widespread application of Internet technology, the world is now going community from an industrial economy to information economy, knowledge-based society. In 21st century, the trend of economic globalization, more uncertainty, the form of competition among enterprises is the competition between the supply chain which is different from before. Wal-Mart, the world’s largest chain retailers enter China in 1996, after 10 years of development, the result is not satisfactory. Faced with an increasingly competitive retail market in China as well as many strong competitors, “Wal-Mart China” how to respond to “open China’s retail market,” the opportunities and challenges in finding suitable business model for China’s development, and fully play to their core competencies to create competitive advantages for sustainable development has become an urgent issue.
  
  In this article, theoretical analysis and empirical research, qualitative analysis and quantitative analysis of a combination of methods, the integrated use of strategic management theories and methods, the “Wal-Mart China’s” development strategy more systematically studied.
  
  In this article, the development of China’s Wal-Mart as the background, the use of the external environment analysis, five forces model of industry competition in strategic management theory, Wal-Mart China’s external environment and internal advantages and disadvantages of an in-depth analysis, and the corresponding measures and countermeasures. This paper is divided into four parts. First, the theory of supply chain management expertise to carry out a simple introduction; then use the external environment analysis, five forces model of industry competition in strategic management theory of China’s retail market structure analysis, revealed the face of Wal-Mart China the external environment and competitive position, while Wal-Mart in China’s internal analyzed the advantages and disadvantages; Moreover, the proposed Wal-Mart’s supply chain in China the problems; Finally, Wal-Mart China’s supply chain issues solutions.
  
  Key Words:Supply Chain Management,Retail,Wal-Mart China

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