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企业应用电子商务的制约因素及其对策研究

发布时间:2011-12-19 18:28 来源:工大在线字号:T|T

 

  企业应用电子商务的制约因素及其对策研究
  
  摘要
  
  电子商务自本世纪60年代出现以来,得到了快速发展,电子商务不仅带给人们一个崭新的世界,也给企业创造了以整个世界为市场范围的一个市场平台,商务活动通过因特网,可超越时空限制,商务伙伴之间能有效地整合起来,构成—个虚拟的大的商务实体。电子商务在企业界的应用,正成为企业开拓市场、进行市场竞争和现代化经营手段的有效手段越来越受到重视,它使企业能更广泛的、高效的、便捷的、双向的与各地的消费者沟通,使公司可以更集中力量于满足客户需要,提高服务质量,为公司、企业带来现实的和长远的利益,谁能尽早应用,谁就能在竞争中处于有利地位,谁就能获得更多的市场机会。
  
  但是,我国不少企业在电子商务的应用方面却显得十分迟缓,如何提升我国知名企业的市场竞争力,利用先进的方式开拓市场,就显得十分必要。为探索这些企业在发展电子商务方面的存在的问题,选取沃尔玛为案例,采取实地访谈、考察参观等方法,深入企业进行了具体的调查走访,发现了制约沃尔玛电子商务发展的经营观念、管理体制与管理方法、人才、中间商、产品特点、成本效益等关键因素和社会认识与观念、社会环境、消费者等一般因素,为企业和相关机构制定政策措施,提供必要的帮助。
  
  关键词:电子商务,制约因素,解决方法
  
  ABSTRACT
  
  The emergence of electronic commerce over the past decade has not only brought people a new world but radically transformed the economic landscape by offering a unprecedented global market platform. By coordination and collaboration, a big and virtual business enterprise can be set up over the Internet beyond time and space. Regarded as an effective means in market development, market competition, and modern management, the application of electronic commerce in enterprise is attracting more and more attention as it enables enterprises to communicate with clients more effectively and conviently in a two-way manner as well as provide clients enhanced quality products and services. Therefore, e-commerce not only brings enterprises current and long-term profits but provides them a good position and more opportunities in tough competition.
  
  However, the application of electronic commerce in many enterprises is relatively slow. Therefore, how to improve the competitiveness of our country’s well-known enterprises and get thwm in line with the international market becomes necessary. In order to explore the problems and difficulties existing in the development of electronic commerce, this research is designed by selecting Walmart as the case and employing interviews, visits and survey as the research methodology. In this research, the crucial factors which limit Walmart such as management beliefs, management system, management methods, middleman, products, cost return and soon are explored. Meanwhile, the general factors such as social cognition and beliefs, social environment, consumers are also analyzed. By discussing the above factors, this research aims to provides some help in policy-making in enterprises and relevant institutions.
  
  Key words: Electronic commerce, Restricting factors, Application layer, Application area, Solution

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