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电子商务专业的专业素质需求——对求职招聘网站的内容分析

发布时间:2011-12-16 22:53 来源:工大在线字号:T|T

  电子商务专业的专业素质需求——对求职招聘网站的内容分析
  
  摘    要
  
  21世纪初是电子商务迅猛发展的时期,然而,在电子商务的前景被一致看好的情况下,电子商务人才需求的不断增长却并没有直接体现在电子商务毕业生的就业率上,远远低于其他专业的电子商务专业就业率令不少电子商务毕业生对自己的前景颇为担忧。因此,我们有必要对电子商务专业的人才培养架构是否合理进行重新的审视,从根本上,即企业对电子商务专业人员的素质需求上进行分析,明确当前电子商务专业人员的素质需求和发展趋势。
  
  本文首先通过多方面对我国电子商务人才的素质结构和我国电子商务人才需求状况进行分析,然后在得出分析结果的同时采用内容分析法对我国人力资源网站如前程无忧网(www.51job.com)和中华英才网(www.chinahr.com)所发布的招聘信息进行人工方式的收集,过程是采用一次网上调查,在网站搜索引擎中不设置行业和地区类别,仅选取职位为电子商务,职能,工资待遇等其他条件均为不限,随机搜索并排除重复、残缺数据后共获取需求信息作为研究样本。最后针对所收集的数据进行统计和量化分析,对我国电子商务专业人员的素质需求进行探讨,为企业招聘、培训机构制定科学的培养计划提供有意义的借鉴。
  
  关键词:电子商务,素质,需求,内容分析法
  
  Abstract
  
  Electronic Commerce (hereinafter referred to as EC for short) is developing rapidly in 21st century, which is very promising. However, the rising demand for EC professionals doesn’t make a positive effect on the employment rate of EC graduates. EC graduates, whose employment rate are much lower than others graduates, become concerned about their prospects of job hunting. Hence it is necessary to explore the cultivation model of EC specialty, namely analyze the enterprises’ demand on the skills of EC professionals, with the purpose of recognizing the development trend of EC professional skills demand.
  
  First, the present thesis makes an analysis on the structure and demand of EC professionals in China. Second, the employment information from human resources websites, such as www.51job.com and www.chinahr.com, are collected by content analysis. In this process, online survey is adopted. In the job search engine, industry, district and salary are not selected. Only the position EC is chosen. Moreover, repeated and incomplete data are excluded. At last, based on the data collected above, a statistics and a quantitative analysis on EC professionals skills are carried out. It is hoped that it can provide enterprises and training organizations with valuable references on how to cultivate and educate EC professionals.
  
  Key words:Electronic Commerce,quality,demand,Content Analysis

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