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珠海玛克科技有限公司的电子商务改造

发布时间:2011-12-15 13:52 来源:工大在线字号:T|T

  珠海玛克科技有限公司的电子商务改造
  
  摘    要
  
  伴随着人类信息社会的到来,网络和信息技术在各行业中的不断应用,一个全球经济活动中的新生事物——电子商务正在迅速成长,并在短短的二十余年时间里对世界经济产生了重大影响。电子商务以其自身的特点和优势对企业进行了一定的改造,使企业降低了交易成本、提高了产品的流通速度、缩短生产周期、提高客户服务质量和水平,它已成为世界经济的增长点和各个企业进行企业改革创新的目标。珠海玛克科技有限公司(下文简称为“玛克公司”)在国内是唯一一家提供机关企事业单位的计划生育信息管理系统的软件公司,属于“垄断企业”。但是该公司的业务范围是在珠海和广州,以及珠三角城市的部分地区而已,其他地区几乎还是空白的,为何迟迟扩展不了其他市场呢?
  
  本文在对其进行研究分析过程中,运用理论与实践相结合的方法,利用作者在玛克公司实习工作的机会,进行调查,并基于电子商务的定义,特点和功能,发展及意义进行了研究的基础上分析了该公司现存问题,结合实际对玛克公司进行电子商务改造,并实施和总结,从中总结了电子商务改造的实用性和可行性。
  
  关键词:珠海玛克科技有限公司,电子商务,企业改造
  
  Abstract
  
  With the coming of the information era, and with the network and information technology applying in the all kind of industry, a new business model—E-commerce was coming to the world. It grows up quickly and has a great influence on the globe economy. Now, E-commerce was taken into account in every nation. E-commerce with its own characteristics and advantages of the enterprises in the transformation to a certain extent, makes enterprises to reduce transaction costs, improve product flow rate, shorten the production cycle, improve the quality and level of customer service, it has become the heart of the growth of world economy and the various enterprises in the goal of enterprise reform and innovation. Zhuhai Mark Technology Co., Ltd is the only company in the domestic enterprises and institutions to provide family planning authorities information management system software company, it’s one of "monopolies." However, the scope of business of the company in Zhuhai and Guangzhou, and the parts of the Pearl River Delta cities, in other areas are almost empty, why not delay the expansion of other markets?
  
  Using such methods as integration of theory with practice, taking advantage of author working in Zhuhai Mark Technology Co., Ltd, conducted a survey on the definition of e-business, features and functions, development and significance of research and analysis of the company's existing problems, and research, combined with the actual e-commerce companies of Zhuhai Mark Technology Co., Ltd transformation, implementation and concluded that summed up the e-commerce from the practicality and feasibility of the transformation.
  
  Key words: Zhuhai Mark Technology Co., Ltd, E-commerce, Enterprises’ transformation

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