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高州县农产品电子商务物流发展探讨

发布时间:2011-12-15 11:31 来源:工大在线字号:T|T

  高州县农产品电子商务物流发展探讨
  
  高州县位于广东省西南部,东近南海,南踞鉴江平原,西连广西,北靠云开大山,处于热带和亚热带的过渡带,属南亚热带季风气候,光照充足,雨量丰沛。是一个天然的农产品种植基地,在这里种有各种各样的农产品,尤其是水果。例如,荔枝、龙眼、香蕉等,已经享有盛名。其主要经济收入就是对农产品的销售。虽然高州县交通也算便利,但由于它始终是一个农业大县,侧重于农业的发展,却忽略了对网络通信技术的开发,所以其网络通信技术还不够完善,对外界的信息获取少,对于农产品的运输基本上还是利用传统的物流方式。所以其大部份农产品都是就近销售,这样就大大地阻碍了高州县农产品的对外发展。
  
  首先,文章在绪论部分对电子商务物流的定义,背景,发展状况和研究方法作了具体的介绍,然后论述了电子商务与物流之间的关系以及电子商务物流的特点,再结合高州县农产品物流现状进行分析,提出高州县农产品物流目前面临的问题,并对高州荔枝销售物流个案进行培析,提出解决问题的可行方案。最后提出了电子商务环境下高州物流企业的新的发展对策和商业模式。
  
  关键词:农产品,物流,电子商务
  
  Abstract
  
  County of Gaozhou is located in the high south-west of Guangdong Province, near the East China Sea ,South squat Jianjiang Plain, west of  Guangxi north Yunkai mountains, tropical and subtropical in the transition zone, which is south subtropical monsoon climate, adequate lighting, ample rainfall. Is a natural base for agricultural cultivation, where there are a variety of agricultural products, especially fruits. For example, litchi, bananas and so on, has been renowned. The main economic income is the sale of agricultural products. Although the high-counties are also considered to facilitate traffic, but because it has always been a large agricultural county, with a focus on the development of agriculture, it neglected the development of network communication technology, so the network communication technology was not perfect, the outside world access to information on small, Basically, for the transportation of agricultural products or the use of traditional methods of logistics. Therefore, most of its sales of agricultural products are the nearest, thus greatly impeding the high-County's agricultural development.
  
  First of all, the article in the introduction part of the definition of e-commerce logistics, background, development and research methods specific introduction, and then discusses the e-commerce and logistics, as well as the relationship between the characteristics of e-commerce logistics, combined with high agricultural logistics County analysis of the status quo, the high agricultural counties are facing the problem of logistics, sales and logistics Gaozhou case analysis, the possible options to solve the problem .Finally , e-commerce environment Gaozhou logistics enterprises to develop new strategies and business models.
  
  Key words: agricultural products, logistics, e-commerce

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